CAFE has launched our third International CAFE Conference video, entitled 'This is my Game'.

The video, which received its first showing in Bilbao,  features football fans, employees, players and advocates sharing their messages in support of Total Football #TotalAccess.

A second video, featuring some light-hearted moments and clips that didn't make the final video, has also been published.

CAFE Media and Communications Manager Michael Rice said, "We woud like to extend a huge thank you to everyone who made this video a possibility. The stars of the video all have a hugely powerful story to tell and an important role to play within football. Whether as spectators, players, volunteers, coaches, administrators, leaders or decision makers, the message is clear - this is our game".

We would also like to extend a big thank you to our video producers, as well as Wembley Stadium and Arsenal FC for supporting us with filming.

To view the third International CAFE Conference video - 'This is my Game' – please see the video below or visit

To view the outtakes video, please see below or visit

Published 20/11/2018