From 21 March until 8 April 2018, European clubs, leagues and national associations joined forces to promote the social power of European football with the #Morethanfootball Action Weeks campaign.

This second edition of the #MoreThanFootball campaign was supported by the European Club Association (ECA), UEFA Foundation for Children and delivered by the European Football for Development Network (EFDN).

During the two-week-and-a-half campaign 89 participants from 30 countries around Europe, including FC Barcelona Foundation, Cardiff City FC Foundation, Juventus, AS Monaco FC and the Royal Belgian Football Association,  took part in the campaign and promoted their fantastic community work.

On social media, an impressive amount of 18 million people and organisations, from football fans to fan clubs, amateur football clubs, and NGOs saw the power of football in relation to the #MoreThanFootball campaign. A total of 638 items were shared online, reaching an impressive 18 million social media users. 

The #MoreThanFootball Action Weeks Impact Report 2018 is now available on the EFDN Online Learning Platform. To download the report please click here.

Hubert Rovers, CEO of the European Football for Development Network, said, "After a successful first edition in 2017, we hoped to be successful this year as well, and I think it is safe to say that with more than 18 million people reached the campaign has reached a next level. I think that the strongest part of the #MoreThanFootball campaign is that it is not one organisation telling the story, it is the whole European football community, including clubs, leagues, FA’s, Player associations and fans who speak about the social value of football and why it is so powerful to them".

To find out more about EFDN and the #MoreThanFootball Action Weeks, please click here.

Published 26/06/2018