Audio descriptive commentary changing lives in Brazil
FIFA is providing a dedicated audio-descriptive commentary service at 2014 FIFA World Cup™ games played in the host cities of Belo Horizonte, Brasilia, Rio de Janeiro and Sao Paulo. The service has so far proved to be hugely popular, and is changing the lives of many partially sighted and blind people in Brazil.
One particular example of this is Daniel, a young football fan from Belo Horizonte. Daniel loves football and is a big supporter of the Brazilian national team. Daniel, with his father Anderson, have attended two 2014 FIFA World Cup™ matches in Belo Horizonte – Costa Rica vs England and the Round of 16 match between Brazil and Chile. Anderson has shared a video of their experiences at the latter match, which is absolutely worth watching. The video can be found at the bottom of this page.
Upon arriving at the stadium, Daniel’s joy and excitement is clear to see as he anticipates the match ahead. He can’t wait to be inside the stadium, witnessing the match alongside his fellow fans by using the audio-descriptive commentary service. Daniel tunes into the service using a personal radio, and is able to celebrate David Luiz’s goal in real-time as the commentators keep him right up to date with events on and off the pitch.
The specially trained commentator provides additional narration that describes all significant visual information such as body language, facial expression, scenery, action, clothing, colours and anything else that is important to conveying the image, venue, match, event or surrounding ambience. During the match, the commentator should describe the on-pitch action rather than talking about statistics or tactics or providing lengthy summaries of previous action.
With no winner after 120 minutes of play, the match enters a tense penalty shootout. The commentators continue to provide the service so that Daniel and all other listeners know exactly what is happening, as it happens. Daniel continues to wave his Brazilian flag as Neymar’s successful penalty puts Brazil on the brink of victory, and as Chile’s Gonzalo Jara hits the post the parties begin in the stands with Daniel savouring the moment.
The audio-descriptive commentary at the 2014 FIFA World Cup™ is being coordinated by the Centre for Access to Football in Europe (CAFE) with its local partner Urece Esporte E Cultura. Urece Projects & Events Coordinator, International Relations Manager Gabriel Mayr said, “We are delighted that audio-descriptive commentary is being introduced to Brazil at the 2014 FIFA World Cup™. This service makes live football accessible to many, many fans who previously hadn’t ever attended matches inside stadiums. Daniel’s fantastic experience is a perfect example of how this service can make a real impact on disabled people’s lives and create memories that will last a lifetime”.
CAFE Managing Director Joyce Cook added, “This is yet another demonstration of the power that football has to make such a positive change in society. There is absolutely nothing like football to bring people from all different kinds of backgrounds together”.
Audio-descriptive commentary will continue to be provided at every 2014 FIFA World Cup™ match taking place in Belo Horizonte, Brasilia, Rio de Janeiro and Sao Paulo, and CAFE hopes that this is just the start for audio-descriptive commentary in Brazil. The ambition is that a real legacy is created from this project, and audio-descriptive commentary is introduced across many more sports stadiums and cultural events in Brazilian society.
To view the heart-warming video of Daniel’s experience at the Brazil vs Chile match, please click play on the embedded video below.
The video is also available at http://vimeo.com/99608091
The FWC audio-descriptive commentary service
Audio-descriptive commentary is a specialised service available to all ticketholders but particularly blind and partially sighted fans attending the 2014 FIFA World Cup™ matches in:
• Belo Horizonte (103.3 FM)
• Brasilia (98.3 FM)
• Rio de Janeiro (88.9 FM)
• Sao Paulo (88.7 FM)
The commentary, which is for free to all users, is being provided in Portuguese by commentators who were trained to describe each match in great detail to paint a vivid picture of the stadium and the live match experience.
Bring your own headphones and a personal, small, portable FM radio or smartphone with FM receiver and tune in 10 minutes before kick-off to the frequency mentioned above.
Please ensure that any device you use complies with the Stadium Code of Conduct and in particular section 4 on prohibited items (http://www.fifa.com/worldcup/organisation/ticketing/legal/stadium-code-of-conduct). We hope that you enjoy this inclusive service.
For more information about audio-descriptive commentary, please visit http://www.cafefootball.eu/en/audio-descriptive-commentary.
The Centre for Access to Football in Europe (CAFE), established in 2009, is a charity with a purpose to achieve equal access to football. Using the special influence of football, CAFE aims to ensure that many more disabled people can enjoy a football match as an inclusive fan experience and because football embraces diversity in all its forms, to raise disability awareness and the importance of good access more widely throughout the wider society. Most recently, CAFE has extended its activities outside of Europe in collaboration with FIFA and is also starting to engage with other sports.
Urece Sports and Culture is a non-profit association founded in 2005 and based in Rio de Janeiro. The association is led by blind people and offers sports, workshops and special projects to partially sighted and blind people of all ages. The sports offered by Urece include blind football, goal-ball, swimming and athletics.
About the 2014 FIFA World Cup Sustainability Strategy
The FIFA World Cup™ is the biggest single-event sporting competition in the world and its impact on society and the environment is indisputable. Staging such a world-class event requires careful consideration of all aspects to ensure a balanced approach and sustainable outcome. FIFA and the Local Organising Committee (LOC) take this responsibility very seriously and are committed to reducing the negative and increasing the positive impact of the event on society and the environment.
For more information, please visit: www.fifa.com/csr2014